![]() ![]() Today, Bose noise-cancelling headphones, truly wireless sport earbuds, portable speakers, and smart speakers are increasingly purchased through e-commerce, including and Bose is a larger multi-national company, with a localized mix of channels tailored for a country or region. ![]() ![]() As smartphones changed the industry, the company’s focus turned to mobile, Bluetooth, and Wi-Fi solutions. In 1993, Bose opened its first store in the United States to provide personal, private demonstrations for Wave music systems and Lifestyle home theater systems. In other parts of the world, Bose stores will remain open, including approximately 130 stores located in Greater China and the United Arab Emirates and additional stores in India, Southeast Asia, and South Korea. Given the dramatic shift to online shopping in specific markets, Bose plans to close its remaining 119 retail stores across North America, Europe, Japan and Australia over the next several months. ![]()
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